The Magic Word Is “Co-opetition”

11.05.2011

Logistika Magazine Issue 4 / May 2011

Cargo Express NT is a young and flexible, rapidly developing forwarding company dealing with road haulage and sea freight - as defined by its manager Tereza Dimitrova in a one-sentence summary. But one may also find other remarkable facts about it - its recent membership with NSBS - the Bulgarian Association for Forwarding, Transport, and Logistics, an interesting strategy as well as plans for a serious expansion in this and the following year. For 2011 Tereza Dimitrova expects a rise in volume of the transport services in Bulgaria by 10-15% compared to 2010.

Cargo Express NT is an official representative for Bulgaria of the Greek shipping line Superfast Ferries for sea freight. Last year the Bulgarian company made a strategic analysis of its activities with the help of consultants.

According to the manager of Cargo Express NT, the magic word is “co-opetition” - the so called combination of cooperation and competition, because the organizations which strive to remain at the top will need more often to be partners even with competitors. In the months to come the company will offer a new service on the market, and for 2012 it plans to build a partnership’s logistics center in Sofia.